Essential Social Marketing for Local Businesses

Two Minutes to Win it. Social Marketing Essentials.

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It takes a team, to make the play. You can’t do it alone. At least if you want to win it.

We get that you don't have a lot of time, so we've created this first course to focus and better guide you and your team. We will reveal and review simple everyday actions to take or manage others to help drive big results. We've based this on proven success strategies that we've used to develop, manage and coach hundreds of local franchise businesses to social marketing success.

The few minutes per topic that you invest in this mobile video online learning, will pay you dividends in time savings, and increased results.

CWI Marketwise Two Minutes to Win it will help you with the essentials. You and your team will learn take better pictures for social, learn how to tell a visual story, quick tips and tricks for using your smartphone to shoot video like the pros...and much more.

The information provided in this course has been developed for one of the nation's top fitness franchise, and is now available to help you improve your social-digital presence.



Your Instructor


Michael Shoer
Michael Shoer

Michael has launched, produced and managed national and local television news programming from CNN to the highly competitive Boston Market, and advised TV clients from coast to coast on winning content, audience development and marketing strategies. Since 2009, his focus has been entirely on evolving social marketing content, advertising, video and engagement strategies for global brands, franchise operators and winning politicians.

CWI's Marketwise further serves the needs of clients and those inside the business who are a critical component to a successful local social strategy. It takes a team to think in sync to succeed.


Course Curriculum


  Collaborating for Your Success: Effectively Localizing Your Franchise
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts when you are ready! It is a completely self-paced online course - you decide when you start and when you finish. New courses and programs will be added monthly, and you will also receive ongoing updates and reminders based on the sections of the course you have completed.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as your location is actively working with CWI to support your social marketing content and advertising. Remember, this is mobile and video optimized, so you can access it across all of your devices anytime.
Does this mean we have to do it all ourselves?
Not at all. We're all on the same team. CWI is here to guide, coach, support and make sure your social reach, engagement and actions are performing at peak. You and your team are key to focus on capturing the images, documenting the activity, and encouraging others on site to be in "social sync." If CWI is the coach, you are the Quarterback. Executing plays and motivating others to do the same.

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